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3 Mission and Vision Statement Examples to Help You Develop Yours

Updated: Jan 24

As early as kindergarten, many of us learned to follow others in games like ‘Simon Says’ and ‘follow the leader’. Although not applicable to all things in life, this idea can help guide you when creating your mission and vision statements. By looking at other people’s statements, you can help guide your own. It can be helpful to follow the lead of someone who knows what they’re doing. 


We’re not saying to copy anyone, but it never hurts to see what other companies are doing to observe the trends in your industry. Keep reading to see some examples of mission and vision statements to learn what you can try to recreate in your own. 


Mission Statement Examples


1) IKEA: To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.


Ikea’s mission statement spotlights the company’s mission to provide affordable furniture for customers on a budget. The people behind the company strive to provide low prices to their customers which shows in their statement. 


2) Disney: To entertain, inform and inspire people around the globe through the power of unparalleled storytelling.


This mission statement emphasizes Disney’s desire to reach its customers through storytelling. It also presents the idea that they are targeted at everyone around the world. 


3) Microsoft: To empower every person and every organization on the planet to achieve more.


Notice how this mission statement is more broad. This could be an approach to use if you plan on expanding into many different areas in your industry like Microsoft has. This kind of statement also supports their more global target audience. 


Vision Statement Examples


1)   Alzheimer's Association: A world without Alzheimer's and all other dementia.


As a charity, the Alzheimer’s Association has a more advocacy-based vision statement. This can help to inspire their customers to donate as well as show their passion and commitment to their noble cause.


2)   LinkedIn: Create economic opportunity for every member of the global workforce.


This vision statement gives LinkedIn’s customers a grand view of what they hope to accomplish. It is inspirational and motivational and shines some light on the company’s hopes for the future.


3)   Supergoop!: Change the way the world thinks about sunscreen.


In this vision statement, Supergoop! highlights that they are unique and unlike other sunscreen brands. The company also demonstrates their willingness to rethink the way that sunscreen is produced and provide customers with a new experience.


With all that said, you can only learn so much from others. Finding the perfect mission and vision statements for your company is a job that only you as the business owner can do. You need to sit down and have an honest conversation with yourself about why your company exists and what you intend to do with it. 


We know that organizing all of these thoughts can be difficult.  All of the companies shown above had teams of professionals to help them perfect their statements. Luckily for you, that helping hand is easier to find than you think! Here at STEPS, we provide the professional assistance that you need to create the perfect mission and vision statements for you and your company. 


Also, if you are still unsure of what is involved in a mission and vision statement, read our blog post where we define these terms as well as what should be included in your company’s values. 


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