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6 Steps to Writing Your Mission, Vision and Value Statements

Updated: Jan 24

Sometimes, organizing your business ideas can leave your head feeling like a busy beehive of thoughts. Luckily, that’s what mission, vision and value statements are for. These statements can help you wrangle all of the buzzing thoughts flying around in your head. Last week, we talked about what should be included in these three statements, but how do you actually get down to it and create them? Keep reading to learn the 6 easy steps to creating each statement efficiently.  


Step 1: Gather an advisory team

Writing these statements is not a task that can be done alone. Bring together a few trusted senior-level employees to discuss and deliberate what should be included in each statement. This should be done in a remote setting such as a conference room to avoid distractions and interruptions.  


Step 2: Identify an objective facilitator 

Depending on your team, you may want to appoint one of your senior staff members to be the facilitator. This person’s job is to help drive the process of creating the statements without influencing the content. They act as an objective leader who will make sure everyone stays on track. 


Step 3: Work and theorize as a group and share ideas

A great way to conjure up ideas is to split up into pairs or groups and brainstorm for 20-30 minutes. You may also want to give each group a set of questions to discuss to make sure everyone stays focused. For example, where do you see the company in 5 years? Once each group is finished, everyone can come back together and share ideas. 


Step 4: Examine the statements 

After you have created a few sentences for each statement, examine them by reading them aloud. This can test the wordiness of your statements and allows everyone to hear if they are descriptive and measurable enough to show how the company plans to make progress. 


Step 5: Clarify the mission

Once the statements are written, it is important to return to the company’s main mission. Ask yourselves why the company exists and confirm that your statements align with the overarching goal. 


Step 6: Define your values 

You can reuse the ‘split-into-groups’ method here and have each group develop a list of values for the company. Comparing which values everyone shares can help you develop your list. The final list should be around 5-10 words that are easy for people to memorize. 

So there you have it, the 6 easy steps to creating your mission, vision and value statements. Although it may seem daunting to create the entire basis of your company, remember that you don't have to do it alone. Your trusted colleagues are there to help you and can review all of your thoughts to create strong statements. 


But, if you’re still feeling unsteady about developing these statements, there are many resources available to you. Here at STEPS, we have teams of trained professionals who are available to work with you to review the ideas that you and your team have developed. 

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