5 Effective Recruitment Strategies to Help You Identify, Hire and Retain Talent

Selecting the right candidate is like a game of Jenga — one wrong move, and everything could come crashing down. With the right strategy, you can carefully choose the perfect fit to keep your team strong and balanced. Want to learn how to ensure that your recruitment process doesn’t topple over? Keep reading as we review five recruitment strategies that can help you attract top talent and build the team of your dreams.  

1) Define your company’s brand  

Candidates often look for jobs at companies that they are familiar with and trust. By creating a positive brand reputation, you can attract top talent. However, if your business is still building its reputation, a compelling "About Us" page on your website can be a great way to attract candidates. This page should include both your company’s story and its mission statement.  

2) Use targeted social media  

As we all know, social media has become a powerful tool in business — but did you know you can also use it to attract job seekers? You can reach a larger audience by advertising jobs and answering questions about your company on social media. That said, it’s also important to post about your non-business-related activities. For example, perhaps your company supports a charity, or your team has recently done volunteer work. Posting these details can help candidates align themselves with your organization and its values.  

3) Write job ads that reflect your company 

At the core of your company is its culture. Your job descriptions should reflect the attitudes, beliefs and values of your organization. For example, if your company has a more lighthearted and fun atmosphere, you should express this in your job posting. By accurately representing your company in your job ads, you are more likely to draw in candidates that match your corporate culture.  

4) Create an employee referral project  

A referral program helps you ensure that you hire people who fit your company’s culture. Good people tend to hang around good people and it’s likely that your current employees know people who would be great team members. You can also encourage employee referrals by offering incentives for those who refer candidates such as providing gift cards, discounts or free products.  

5) Conduct engaging interviews  

You want to get to know applicants, not interrogate them. While you do want to cover certain information and stick to a timeline, it is important to also have an engaging discussion. Instead of reading a script, try to allow the conversation to flow naturally. A great way to keep a candidate invested is to ask them for their questions or feedback. Conducting interactive and engaging interviews helps your company stand out and attract top talent.  

While it can be intimidating to select the right candidate out of the large pool of job seekers, by keeping these strategies in mind you can make confident and secure choices when hiring. But we get that the recruitment process can be a full-time job and sometimes as a small business owner you may not always have the time to commit to recruiting. A great way to solve this is to outsource your recruitment. Here at STEPS, we offer employee management services and would be happy to take on your recruitment responsibilities to help you build the best team possible. Explore the following links to learn more about our services or how to contact our team.