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4 Important Things to Know When Developing Your Small Business’ Marketing Plan

Updated: Jan 24




As the members of Ocean’s 11 have learned, some plans work out better than others. Let’s face it, no one wants to be the one whose bad plan ruins the adventure. The same can be said of marketing plans and it’s important to develop a good strategy. Not sure where to start? Keep reading to learn important things to know when developing your marketing plan.


1) Know your target audience

You need to know who you are selling your products to and what they need. The characteristics of your target audience can drastically change your marketing strategy. You wouldn’t want to develop an entire marketing campaign that caters to teenagers when you are selling high-end home decor.


2) Know your marketing image

A plan shouldn’t exist without a goal. It is important to establish the image of your product that you want to create for customers. For example, if you’re selling flowers, do you want your arrangement to be traditional or more on the edgy side?


3) Know your budget for marketing

One of the most common mistakes small business owners make regarding marketing is not budgeting enough money. A solid reasonable budget will help ensure that you are able to execute all facets of the plan.


4) Know your promotion scope

Every plan needs a scope. To ensure everyone is on the same page, figure out what you intend your promotion to do and the scope that is needed to achieve this goal. A great way to ensure that this happens is to have a marketing meeting with your team to discuss the details.


Although these tips are helpful, sometimes despite your best efforts, your plan still fails. Luckily, here at STEPS, we have a team of marketing professionals who can help you create a marketing plan that is tailored to you and your business. Visit our website’s services page to learn more about how we can help meet your marketing needs. Let your marketing adventure begin!

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